Wuliangye(五粮液) group, Chinese top Baijiu (Chinese alcoholic beverage) manufacturer signed five years £500k sponsorship with Philharmonia Orchestra as “Principal International Partner”.
Official announcement from orchestra says its “is the first of its kind, bringing together one of China’s premiere brands with one of the UK’s cultural leaders”.
Orchestra’s current major sponsor includes BB Energy, Citi Bank, Elephant Communications, Krug, McDermott Will & Emery, Meridien Piccadilly and sappi.
Philharmonia Orchestra with Vladimir Ashkenazy is planning China tour at June 2015, at Shanghai Oriental Arts Centre (June 17&18) and Beijing NCPA(20&21).
Philharmonia Orchestra China tour Shanghai Detail (Chinese )